PLATINUM PRESTIGE

With so much advertising around today, it is easy for consumers to switch off, especially when relaxing at home, then not respond to the adverts they see. The result can be that some traditional methods now give a poor return on investment. Platinum Prestige needed a cost-effective advertising option that would ensure that their message was seen by a large local audience. OOH (out-of-home) marketing can be a great way to attract more customers and generate interest around a product or service, with a significant increase in ROI. The ecoSHOPPERbox, a new OOH product delivered by iYFA, fulfilled this requirement fully, with the added advantage of being environmentally friendly. QR codes further enhanced the campaign by providing flexibility of offer and immediate tracking of performance.

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