Posted By:The iYFA Team

Post Date:April 5, 2018

Are you insane?

Hello, I’m David and I’m Head of Business Development, here at the iYFA Head Office in Chiswick. This week, not for the first time, I came across the saying that Albert Einstein is credited with, which is, ‘The definition of insanity is doing the same thing over and over again, but expecting different results.’

Now I don’t know about it being insane but I do know that many businesses do the same things they have always done because, of exactly that, they have always done them. I heard Tim Henman at Wimbledon say once that, practice doesn’t make perfect, it makes permanent. And that’s the problem many business owners have, they do the same thing year after year because it is hard-wired into their psyche and yet at the same time they hope for different results.

And this is no truer than with their advertising; often the same advert will be run for month after month without actually knowing if it brings in any business. But in today’s market place there is no need for this as everything can be tracked, not that every media outlet will want you to track the performance of their advertising, but also there are now disruptive advertising platforms that are breaking the norm and getting great results.

The iYFA ecoSHOPPER box is one of these disruptive advertising platforms. You may have read about them in the National press, and they are bringing new life to the High Street, local traders and local communities.

Something you can’t have missed in the news recently is the collapse of some of our major stores; often one of the reasons given for the failure is their inability to change. New opportunities are all around them but they failed to explore them – especially those online. They just kept doing what they had always done, expecting a different result. It’s easy to be hard on them but remember it is hard-wired in their businesses and something that’s hard-wired is extremely hard to break. There might even be something in your own business that you are doing and the only reason is for doing it is because you always have.

The ecoSHOPPER box is a new way of advertising your business locally and it brings the best of offline and online together, forming what we like to think of as the ‘Digital High Street’.

If you would like to find out more about this exciting, and different (disruptive), advertising platform, please contact our office and one of our staff will be happy to explain how it works; including QR, AR and the iYFA app.


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