Posted By:The iYFA Team

Post Date:March 14, 2018

Are you on The Map?

80% of consumers use search engines to find local business – and that includes your business. In addition, 88% of people trust the reviews and testimonials they see online. We bet you have been influenced by a review online. Certainly all of us at the iYFA office have been.

So unless you are on The Map, by which we mean Google Places, you will be missing out on potential business opportunities. Google My Business, as it is officially known, constantly shows up high in online searches; it’s pretty much the first thing that comes up every time a search is made. You will have seen it – business details on the left and map on the right.

Google My Business makes it easy for your customers to find you, is simple to set up and is free. Your listing appears when people are searching for your business or businesses like yours on Google Search and Maps. And you need to be on that map because your competitors are and they will be winning business instead of you. The best part is that you can set up a Google My Business profile in about five minutes. You just need to input your name, phone number and address, as well as some photographs and you are just about ready. Google will want you to verify that your address is a real one and the way they do this is to send you a postcard to your address with a pin code on it. You simply enter the pin code and your Google My Business account will appear in Google Search results.

Google My Business will also boost your website’s SEO rankings, helping to drive more traffic to your website. Reviews posted from your customers will further build your credibility. As we said earlier, 88% of people trust online reviews. A tip here is that when your Google My Business account is up and running ask some of your favourite customers to give you a review. Your first target is to get five testimonials so the gold stars appear on your listing. But don’t stop there, because the more you can get the better.

You can also include printable coupons, details of special offers, post videos and photos, opening hours, preferred payment methods, and other meaningful information. All of this for free.

So, if you aren’t on Google My Business, we can’t stress enough how important it is for your business success and suggest, as soon as you finish reading this blog, that you set up your profile right now!

The iYFA Team

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