Posted By:The iYFA Team

Post Date:April 25, 2018

Free PR

Over the past few weeks there have been some major environmental announcements from big business. Great news. Costa Coffee has committed to recycle the same volume of paper cups as they put onto the market. By 2020 they hope to recycle 500 million takeaway cups each year. And Waitrose have gone one better by committing to remove all takeaway disposable coffee cups from its shops by the autumn 2018. So if you still want your free coffee in the future you will need to take your own cup.

Both were big news and covered by all of the papers, TV and radio. It reminded me of a few years ago when Virgin Trains picked up a Tweet from a passenger on one of their trains which had run out of water in the heat: at the next stop hundreds of bottles (sadly plastic) of water were loaded on to the train. Again it was reported by all of the media.

And now I’m talking about these stories again. You see they are all great, if not fantastic, PR stories, but what’s really interesting and therefore important is that it is free PR.

Now most SMEs don’t have the budget for good PR but do have a great story and you can get your PR for free.

By a great story I don’t mean the usual press release: move to larger premises, an outstanding new Managing Director, a product launch or a fleet of new vehicles – unless maybe it’s a fleet of electric vans (but that’s been done).

You need a story which is timely, which is different, interesting and which makes a real difference to people lives. Get it right and like Costa, Waitrose and Virgin you too could get your share of free PR.

Our ecoSHOPPER boxes are really making a big difference to local communities, local business and our environment and have already received a fair amount of press; much of it free.

So, what are you doing that you can tell the world about?

David – Head of Business Development and eco trailblazer at iYFA


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