Posted By:The iYFA Team

Post Date:May 17, 2018

Tree saves man’s life!

I was hunting around YouTube recently and came across an amazing video clip. A rally car comes careering around a corner, goes up on two wheels, then rolls over, sliding across the road on its roof. A marshal stands in its way and runs for his life but the car is moving far faster than he is. This is where the tree comes in because it stands between the rolling rally car and the marshal and the car hits the tree dead centre and the man escapes a certain death. Have a look for yourself; the video is only eight seconds long.

Now you are probably thinking what’s that got to do with me and for that matter iYFA? Well, there are two reasons why this story should be of interest you.

The first is to do with marketing your business. A great headline will make a world of difference to the effectiveness of your marketing; be it the headline of a blog, subject of an email, first line of a letter, the first words on your website or the hook on your PPC advertising. In fact anywhere where you are trying to get your customers attention it is essential to have a great headline. I bet you read the first paragraph of this blog because of the headline and I expect this paragraph because you were intrigued by the first. If you use email marketing your open rates will soar if you use brilliant subject lines.

The second reason is that trees help to save all of our lives. For example, did you know that an average size tree produces enough oxygen in one year to keep a family of four breathing?

At iYFA we support Trees for Cities and for every 10,000 bags we distribute (free to the consumer) we help plant 25 trees in our cities. And here’s another fact you might not have known. Workers are more productive when they can see trees along their commute routes and from their office windows.

So next time you are in the Chiswick area please take one (or more) of our ecoSHOPPER boxes because not only will you be supporting the local community but you will also be helping people feel happier and helping us all to stay alive.

David – Head of Business Development and eco trailblazer at iYFA


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