Welcome to the iYFA aloud blog

So what can you expect from iYFA aloud? Our ambition is to innovate, impart knowledge and demystify the world of marketing and advertising. We also want to stimulate you, build awareness and shout about the care of our planet.

The iYFA Team

Over the past few weeks there have been some major environmental announcements from big business. Great news. Costa Coffee has committed to recycle the same volume of paper cups as they put onto the market. By 2020 they hope to recycle 500 million ta[...]


Changing human behaviour

April the 22nd is a big day for our earth. Why? Because it’s Earth Day. The first Earth Day was on 22nd April in 1970 and saw 20 million Americans, [...]

Oriental food and Golden Chopsticks

I love cooking stir fry. King prawns with broccoli and mangetout is my favourite, but I’m far from being a master with the wok. So imagine my deligh[...]

Are you insane?

Hello, I’m David and I’m Head of Business Development, here at the iYFA Head Office in Chiswick. This week, not for the first time, I came across [...]

To Recycle, or not to Recycle.

Well I think we can all agree that we should recycle as much as possible if we are going to protect the futures of our planet and our children. iYFA i[...]

Can I help you?

No. The smallest thing can make a big difference to the success, or otherwise, of your business and here is a story of how just the lack of a few word[...]

Are you on The Map?

80% of consumers use search engines to find local business – and that includes your business. In addition, 88% of people trust the reviews and t[...]

iYFA Going Live

Ever heard of Glossophobia? No? Well, it’s a Greek-derived, really cool and correct name for the fear of public speaking. Public speaking is often c[...]

A nice cup of rosie lee (tea)!

In the iYFA office we are pretty cosmopolitan in our liking for a good cup of tea, from English Breakfast to Earl Grey, Lapsang Souchong, mint and the[...]

Plastic is dead!

You might be thinking with all of the news over the past few weeks that the war on plastic has finally been won. But we have a very long way to go yet[...]


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